USP - Personalized interfaces for existing business software - Rapid app creation - Short response time in case of changing business needs - System administrators ‘configure’ app changes and the further app development - Programming and communication with software or IT vendors isn’t mandatory anymore - Deployment procedures, involvement of the users, approval by apple’s appstore becomes dispensable COMPONENTS Client Rendering Engine - Initiate connection to the Information Broker - View enterprise data - Collect new enterprise data - Cooperate with other apps